Centurio is Mental Fitness training, live every week, for the members you already have. Refer them in, and earn recurring commission for as long as they stay a Centurio member.
No exclusivity. No setup fee. Cancel anytime.
Membership is AUD $59 per month. Members pay AUD $53 per month after their 10% discount.
Every gym is fighting the same battle. The research is clear about where retention is actually won or lost.
Health and Fitness Association 2025 benchmarking, and published gym retention research.
Visit frequency is the single strongest predictor of whether a member cancels. Members who attend fewer than four times in their first month have an 80% chance of cancelling. Visit frequency is a psychological variable expressed as behaviour, discipline, consistency, and belief in your own ability to follow through.
Self efficacy, a person's belief in their own ability to follow through, is one of the most studied predictors of exercise adherence, consistently linked to how well people set goals, manage setbacks, and push through the moments that make most people quit.
Self regulation works alongside it. Research on executive function shows the capacity to manage impulses and stay on a chosen path predicts whether someone actually shows up, independent of motivation alone.
Psychological resilience closes the loop. People with higher resilience sustain exercise adherence for longer, and the relationship runs both directions. Training resilience supports consistency, and consistency builds resilience. These are trainable, measurable psychological skills. That is the entire premise Centurio is built on.
Centurio trains six Core Capacities every week, live. Four map directly onto the research above.
Builds the self trust and follow through that the research identifies as central to adherence.
Builds the composure and self management that predicts consistency, independent of motivation alone.
Builds the resilience that keeps people training through the weeks that would otherwise end a membership.
Builds the follow through that turns a member's intention to train into repeated action, the exact behaviour visit frequency actually measures.
Referrals. Members referred by an existing member retain at a rate 37% higher than members who join without a referral. Every Tuesday Training session is live and shared, members training the same principle, the same week, together.
Ancillary spend. Retail and ancillary revenue, supplements, gear, personal training, class packs, can represent 25 to 40% of total member lifetime value. Engaged members do not just stay longer. They spend more, across every part of your business.
A five percentage point improvement in annual retention is a realistic order of magnitude for an engagement driven change like this, based on the published research above. Enter your own numbers to see what it means for your gym.
Illustrative only, based on a five percentage point retention lift. Your actual result depends on your current retention baseline and member value.
Connecting active lifestyles.
Visit frequency decides cancellation. This is the part that moves visit frequency.
Twelve month study of adults who joined a fitness program with their spouse and without one. Wallace et al., Journal of Sports Medicine and Physical Fitness.
Teemup matches your members with each other on two things.
Like ability. The weight on the bar. The pace they actually run. Their handicap, their UTR, their HYROX time. Teemup matches the number, so nobody spends the session stripping fifty kilos off the bar between sets. A badly matched pair stops training together inside a fortnight, which does your retention no more good than never matching them at all.
Like minded. Whether they talk the whole way through or get on with it. Why they train. And their Mental Fitness Score, so the member who needs pushing meets the member who pushes.
Weights, HYROX, functional, yoga, pilates, boxing and swimming are matched inside your gym. Running, hiking, golf and tennis are matched within twenty five kilometres of where a member lives, because nobody plays golf at a gym.
They see how many people are open on a Tuesday morning before they see who any of them are. They ask, and they train together. It is included in every Centurio membership at no extra cost to you or to them.
A member training alone cancels and nobody notices. A member with a training partner has somebody expecting them at six on Tuesday, and that expectation is what the adherence research keeps landing on. It is also the one thing a gym cannot manufacture with a push notification.
Every session on your gym floor is matched inside your gym. Teemup pairs members at the same venue for anything that needs the same room, so the people your members train with there are people already paying you, and the community it builds is yours. The Saturday run and the weekend nine holes happen wherever they choose, and a member who played those with somebody they met at your gym has one more reason to keep walking through your door.
Nothing. Your members join Centurio through your affiliate code, pick your gym from a search, and they are in. No integration, no member list to hand over, no software to install.
We are building real data on this relationship directly with partner gyms, tracking attendance and retention patterns among members who train with Centurio alongside your own program.
Partner gyms get early access to this data as it develops, and a direct hand in shaping what gets measured.
Sterling Cincotta, Founder, Centurio
The trainer program runs on different numbers. 30% commission, and 10% off their first month for your clients. Built for coaches, not for floors.
Tell us about your gym. We will set up your code and send everything you need to start referring members.