Every product you sell is bought by somebody who is still training. Centurio is Mental Fitness training that keeps them there. Offer it to your customers under your own code, and earn recurring commission for as long as each one stays.
No exclusivity. No setup fee. No inventory. Cancel anytime.
Membership is AUD $59 per month. Your customers pay AUD $53 per month after their 10% discount.
Whatever you sell into this market, your revenue rests on one behaviour you have almost no control over. Whether they are still training in three months.
Sperandei, Vieira and Reis, Journal of Science and Medicine in Sport, 2016. The study found that even members with the most favourable profile still carried a high risk of dropping out before twelve months.
That curve is not a gym problem. It is the shape of your reorder rate, drawn by somebody else.
Nobody buys their fourth tub of protein because the flavour improved. They buy it because they are still training. Nobody replaces the leggings, renews the meal plan or upgrades the shoes once the habit has quietly stopped. The purchase is downstream of the behaviour, every time.
Which means the single largest driver of your repeat revenue sits outside your product, outside your marketing, and outside your control. It sits in whether your customer can keep a promise to themselves on a Wednesday when they do not feel like it.
Self efficacy, a person's belief in their own ability to follow through, is one of the most studied predictors of exercise adherence. It is consistently linked to how well people set goals, absorb setbacks, and get through the weeks that end most people's training.
Self regulation works alongside it. Research on executive function shows the capacity to manage impulses and hold a chosen path predicts whether somebody actually shows up, independent of how motivated they felt when they started.
Psychological resilience closes the loop, and it runs both directions. Training resilience supports consistency, and consistency builds resilience.
All three are trainable, measurable skills. That is the entire premise Centurio is built on.
Centurio trains six Core Capacities every week, live. Four of them map directly onto the research above.
Builds the self trust and follow through the research identifies as central to adherence.
Builds the composure and self management that predicts consistency, independent of motivation alone.
Builds the resilience that carries somebody through the weeks that would otherwise end the habit.
Builds the follow through that turns an intention to train into repeated action, which is the behaviour your reorder rate is actually measuring.
Commission is 10% of a $59 monthly membership, for as long as that customer stays. Enter your audience and a take up rate to see the annual figure. One percent is a conservative starting assumption for a warm audience.
Illustrative only. Assumes referred members stay a full twelve months. Commission continues for as long as each member does, so a member who stays longer keeps paying you beyond this figure.
The Mental Fitness Score is our free entry point. Twelve questions, three minutes, and a real number across all six capacities. Taken through your code, it becomes your asset as much as ours.
Your customers keep their individual results. You receive the commercial reporting and, where the numbers are large enough that nobody can be identified, an anonymous read on how your audience scores across the six capacities.
No setup fee, no inventory, no minimum, no floor space, no staffing. We build the code and the assets.
10% of every referred membership for as long as that member stays, reported to you each month.
Your logo on every assessment taken through your code. No exclusivity, and you can stop at any time.
We are building real data on this relationship directly with partner brands, tracking how Mental Fitness scores move alongside the behaviour your repeat purchase depends on.
Partner brands get early access to that data as it develops, and a direct hand in shaping what gets measured.
Sterling Cincotta, Founder, Centurio
Tell us about your brand. We will set up your code, build your branded assessment, and send everything you need to put it in front of your customers.